Strategic marketing for brands that are done guessing.
Most established brands aren't short on marketing. They're short on a plan that connects it. B Social Marketing Studio figures out what your marketing should actually be doing, then builds the system that does it. Positioning, audience, content, social, and creator partnerships work as one plan, led by founder Bernadette Rusher.
Strategy. Content. Growth.
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Strategy. Content. Growth. *
Less throwing things at the wall.
More knowing what moves the needle.
Proof that went past the follower count.
No, those aren't typos.
What
we do
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Get clear on what you stand for and who it's for. Positioning, messaging, personas, and the path from first look to purchase, so every channel says the same thing to the right people.
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Content without pillars is just volume. We build the pillars, the plan for each stage of the funnel, and the concepts, briefs, and copy that carry it, so every piece has a job.
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Being active isn’t the same as being effective. We build and run a social presence and community that drive discovery, trust, and inquiries, and turn conversations into customer insight.
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Creators who show your product’s value to the people you want to reach, sourced and briefed with purpose, plus ads creative and UGC built for paid campaigns that convert. Affiliate programs where they fit the plan.
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What customers say when you’re not in the room, plus numbers with a point of view: what happened, why, and what we do next.
how we
do it
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We start with your brand, audience, goals, existing marketing, challenges, and opportunities.
Before adding more to the mix, we figure out what matters most.
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We turn what we learn into a strategy: positioning, priorities, content pillars, and where the biggest opportunities sit.
What should we focus on? What does your audience need from you? What will make the work stronger?
This is where scattered ideas become a plan.
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Strategy only matters if it goes somewhere.
We turn the direction into campaigns, content, creator programs, ads creative, and the systems that keep it all running.
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Good marketing gets smarter as it goes.
We pay attention to what’s working, what the audience is telling us, and where new opportunities are emerging, then use those insights to make the next move stronger.
Tell us where the business is trying to go. We'll show you what your marketing should be doing to get there.